Groundbreaking SAB Redds Promotion was a revolutionary first in SA

Via the PAYM8 Mobile Platform and using the direct integration into the I.N. Platforms of the networks, PAYM8 was able to offer SAB a unique airtime value add which was used to drive Redds Cider sales.

Although not a core focus, value add provide an invaluable and lucrative alternative revenue source.The solution was an overwhelming success.

“This is one of the most exciting promotional mechanics to date! We are talking to consumers in a way they are familiar with, using a currency they are familiar with. This is something that changes the face of promotional entry mechanics in this country!” says Morne Fourie, MD of thirty-four (The Brand Activation Agency for the Campaign)”